Venture Concept No. 1

Opportunity: The main people that this service is going to be catering to would be college students. In particular college students that are very busy during the day and the night. In college every student is busy trying to differentiate themselves by going above and beyond what is expected, plus dealing with the time constraint that University of Florida has does not allow many students enough time in the day. Many students are not able to get more than one meal a day so my service is going to cater to the typical busy college student. Snacks and light meals are becoming more and more common for college students but the problem is actually obtaining these snacks which can break concentration, study time and be a hassle for those who do not have a vehicle. The snacks that are easily available on campus do not have many options and students are usually forced to compromise. Snack machines and places like the HUB and the POD also do not stay open for extended periods of time. The market is concentrated around the University of Florida and appeals to males and females age 17-25 who are young professionals or full-time students. I think that this opportunity has a pretty big chance of succeeding but I think that the opportunity will not be open for long as delivery services are starting to become more and more diverse with their food options. Innovation is constantly happening and this opportunity can be an extension of an already existing business.

Innovation: Tap&Snack is the name of the app that I am going to develop for the snack delivery service. Tap&Snack will work essentially as an Uber for snacks while having students or employees that are not busy deliver snacks to and from locations in the surrounding area. Essentially a customer would choose a snack that they want from a local convenience store and pay for that snack plus a one dollar delivery fee. The driver would receive a cut of the money and essentially that is how the business would work. The service would be open until 3am way past when most other stores are open. The best thing about this business is that the customer would not have to leave from the spot that they are currently at. The real revenue generator from this business would come from ad space form local business and or other companies that would want to advertise through the app. Tailoring to the needs and specific wants of the customers are something that I a lot of other service companies are not doing for such a small need.

Venture Concept: My service is going to be able to make the life of every college student easier for a very simple price. My service also offers customization and the ability to save time and add convenience to snacking and small meals.  I do not think that it will take that long for customers to switch to my business because as word spreads I think the business will grow and there is a big platform for that service to spread. Since this service is unique there are not many competitors but people that cold offer the same service would be services such as 2 Dollar Delivery and Doorstep Delivery.  Something that could cause this business to fail is the fact that this business is a service business so demand and revenue rely solely on the need for my service which could make things a lot harder when demand may not be as other times such as finals week when a lot of customers are stuck in the library all night. The packaging is not a big factor for my business since my service will be mostly business to business products. That being said, that is also an advantage because customers will already know what to expect when they’re product arrives. My business is going to be organized in a way that the flow of products from one location to another will be easy. Also, since delivery will be location based speed is something that is going to be emphasized because most people who want to snack want that snack within 5-10 minutes of the initial thought. Employees will be voluntary and to begin most of the initial deliveries will be made by people within the company but soon expand to those that are outside of the company.

Three Minor Elements

1. One thing that I think is really makes the business special and give me an advantage is the simple fact that I am a college student and one of the main ways this business is going to spread is word of mouth. It is nothing to have a good idea that no one is aware of so I am going to use the fact that I am a college student to help gain leverage within the college market. I also think that since many of the employees will also be college students it will also help in spreading awareness about the service.

2. The next opportunity that I am looking for is expanding beyond snacks and becoming the place to go for all college needs. For example, as I stated in the last exercise chargers, headphones and other things that college students just do not have enough time to go and get for themselves. The main goal of this service is to make college easier for everyone and I want to be able to offer anything that a college student may need away from home.

3. I want this service to be something that I can implement and have as a side business while pursuing my career. College students are a never ending market and as education becomes more intensive and time consuming the more people are going to need and appreciate this service. This service can also essentially run it’s self so not much will be needed on my part to make sure that 5 year later that this service is something that can still thrive.

Week 11 Reading Reflection

This week's reading connected innovation and strategy together in business explorations. The main thing that interested me the most during this week's reading is how innovation strategies are driven by the business competition. Something else that I thought was interesting is the fact that many business innovations fail because of a lack to execute strategy. Many companies have great ideas but they do not put enough effort to make other aware of their newest idea. The author did a really good job explaining how much innovation and execution go hand in hand and also providing good examples from corporations made it easier to understand. I would ask the author who and what determines a successful innovation strategy? I thin that this week's reading made it clear that you can have great idea but if there is no one there who knows about it then it is useless.

Amazon Whisperer

• The revenue drivers that will be apart of my business would come from the delivery free and also a discounted price for bulk purchases while selling at normal price. Sooner I plan to add ads to the app to generate revenue from local business around Gainesville. These are the main sources of revenue for my business.
• Since this service is specifically for snack delivery I think that the next product that could be offered to my customers would be school accessories such as headphones, chargers or a cube. Essentially an iPhone kit that can be rented for an extra dollar or bought for an extra five dollars.
• The goal of my service is to be the go to place for the busy college student that does not have enough time in the day. When things are going wrong or they don't have enough time to leave and eat or do not have a charger our service is there. It adds value to the service by allowing customers to feel a sense of support from this business. 
• The product that I will offer next is below and even though my service is mostly from other convenience stores around the area it would make a good addition.

Some of the customer reviews from the product said that the item was not delivered in the quality that was explained. Some of the cords and earphones were dirty so in order to adjust that we would make sure that all the things that we offer in the product are up to the standards of the customer.

My Unfair Advantage

1. Large network of diverse people known

• Will allow word to spread faster because of the different outlets of support available. An advantage that proves successful for any good business. 

2. Entertainment company to help sponsor business

• Can gain financial support from entertainment business.

3. Marketing educated

• Will help when it comes to ideas for raising awareness about the service.

4. Multiple college students with scooters

• Large employee basis can help the business strive in the future. 

5. Prime location for a similar target market

• The location of the business is surrounded by the target market for the service.

6. The service being offered itself

• There is no other service like this so once entered into the market it will be different and unique from others. A service that no one has seen before will really help distinguish it from others. 

7. Convenience

• The amount of convenience that this service will offer will prove to be one of the most beneficial aspects of the company itself. 

8. Perseverance

• The ability to keep growing and keep pursuing the best for the business no matter what obstacles may be thrown my way. 

9. Customer tailored

• The service is all about the customer and what the customer wants so there are endless decisions that makes the service more appealing than others. Also, this is the first time where you are not given a set inventory of snacks that you have to choose from.

10. Inexpensive

• The service price will be very cost- efficient which is one thing that will really attract the target market because of the quality of the service and what is being asked in return for compensation. 

I think that the most important resource that I have is the fact that the service will be customer-tailored. The ability for the customer to use a service that gives them options that they wold not be able to receive anywhere else will cause the most traffic generation. I think that this will in the beginning stage cause the most traffic generation to the service

Elevator Pitch No. 3

Some of the advice that I took from the last elevator pitch is to focus more on the service and what it has to offer. The main thing is I changed my focus in this pitch more on why you need the service and discussed that more than the steps you have to take to use the service. The main thing is getting people to my app and that is the focus because once the app is downloaded on the phone all else will be self-explanatory. Tap&Snack is filling a need that many people do not think about on a day to day basis and that is the amount of time out of their day they use to obtain food and snacks. I think that by the end of the semester my service my pith will be fully developed.  

Week 9 Reading Reflection

This weeks's reading was very interesting to me because I am currently a marketing student and many if the things that were talked about were also discussed in my marketing class. What really surprised me the most throughout the reading is how hand in hand that entrepreneurship and marketing go when it comes to starting a business. Marketing plays a key role in whether or not a business will fail or not. Some of the things in the text such as the Internet and potential market were things that influence the prosperity of a business. Since most of the things I read about I already knew previously nothing was really confusing. If I could ask the author two question I would ask what is the best point of emphasis in the beginning stage of a business, marketing or entrepreneurship and I would also ask what separates a CMO from a CEO?

Idea Napkin No.2

1.Something that I love is learning about people and what makes them do what they do. I think that is one reason why I went into marketing because in addition to that I like to know what certain things that people see that cause them to take actions. I'm experienced with marketing. promotion and lastly just being personable. I strive to satisfy the needs of others that rely on me or certain things. I see this business plan being something that I can manage while still pursuing my career I want to be able to give back to the University of Florida.(Previous response)

2. The customer is going to be able to get a wide array of snacks and any choice of snack from their local gas station that they are not usually offered on campus. The customer will be able to use an app where they can choose their favorite snack and someone in the surrounding area will deliver that snack. You can almost refer to it as an uber for your favorite snacks. Delivery drivers and vehicles will differ depending on location in particular requests made near campus would be delivered via scooter most often because of the frequent scooter driver and proximity of local gas stations compared to areas outside of campus in which most drivers would own a vehicle.

3. This product is being primarily offered to the University of Florida student body and others living in close proximity to the university. Customers will usually be college students that are usually very busy during the day and who tend to not have enough time on their hands. Whether it be studying or clubs, time is limited throughout the day that you really cant afford to take a snack trip but really want to. These customers appreciate the element of convenience and diversity within snacks. This will also most likely be students who do not own vehicles and or do not simply want to take the trip. 

4.My customers care because time is money in the college world. With 24 hours not being enough time in the day for most college students this will help them save an average of 30 mins and also keeps them from having to physically drive and break the activity that they were currently doing.(Previous response)

5.Something that sets this apart is that this is an idea that is catered to the busy college student with not enough hours in the day. This will also offer a large variety which many others do not. Another thing that sets this apart is the fact that there is no contemplation on whether the snack is worth buying or not because they are snacks that the customer has already had. Working as a 3rd party in the business makes it easier for the business to effectively deliver what the customer expects(Previous Response)

I think that all these elements fit well together because they appeal specifically to a market that can be catered to with this business. I think that all these aspects make it a more likely for someone to consume the product. Being able to efficiently market the benefits of using the service will also aid in consumer spending because we will be able to appeal to a certain need.

The advice that I was given influenced my number 2 and number 3 response so I tailored it based on the feedback I was given. One of my classmates wanted to know more about the process and how the business was going to work so I expanded on that more in my response. I also gave a better description and detail about the type of customer that my business would appeal to. Making it more clear and showing how the elements flow well together.