Showing posts with label Week 9. Show all posts
Showing posts with label Week 9. Show all posts
Sunday, March 13, 2016
Week 9 Reading Reflection
This weeks's reading was very interesting to me because I am currently a marketing student and many if the things that were talked about were also discussed in my marketing class. What really surprised me the most throughout the reading is how hand in hand that entrepreneurship and marketing go when it comes to starting a business. Marketing plays a key role in whether or not a business will fail or not. Some of the things in the text such as the Internet and potential market were things that influence the prosperity of a business. Since most of the things I read about I already knew previously nothing was really confusing. If I could ask the author two question I would ask what is the best point of emphasis in the beginning stage of a business, marketing or entrepreneurship and I would also ask what separates a CMO from a CEO?
Tuesday, March 8, 2016
Idea Napkin No.2
1.Something that I love is learning about people and what makes them do what they do. I think that is one reason why I went into marketing because in addition to that I like to know what certain things that people see that cause them to take actions. I'm experienced with marketing. promotion and lastly just being personable. I strive to satisfy the needs of others that rely on me or certain things. I see this business plan being something that I can manage while still pursuing my career I want to be able to give back to the University of Florida.(Previous response)
2. The customer is going to be able to get a wide array of snacks and any choice of snack from their local gas station that they are not usually offered on campus. The customer will be able to use an app where they can choose their favorite snack and someone in the surrounding area will deliver that snack. You can almost refer to it as an uber for your favorite snacks. Delivery drivers and vehicles will differ depending on location in particular requests made near campus would be delivered via scooter most often because of the frequent scooter driver and proximity of local gas stations compared to areas outside of campus in which most drivers would own a vehicle.
3. This product is being primarily offered to the University of Florida student body and others living in close proximity to the university. Customers will usually be college students that are usually very busy during the day and who tend to not have enough time on their hands. Whether it be studying or clubs, time is limited throughout the day that you really cant afford to take a snack trip but really want to. These customers appreciate the element of convenience and diversity within snacks. This will also most likely be students who do not own vehicles and or do not simply want to take the trip.
4.My customers care because time is money in the college world. With 24 hours not being enough time in the day for most college students this will help them save an average of 30 mins and also keeps them from having to physically drive and break the activity that they were currently doing.(Previous response)
5.Something that sets this apart is that this is an idea that is catered to the busy college student with not enough hours in the day. This will also offer a large variety which many others do not. Another thing that sets this apart is the fact that there is no contemplation on whether the snack is worth buying or not because they are snacks that the customer has already had. Working as a 3rd party in the business makes it easier for the business to effectively deliver what the customer expects(Previous Response)
I think that all these elements fit well together because they appeal specifically to a market that can be catered to with this business. I think that all these aspects make it a more likely for someone to consume the product. Being able to efficiently market the benefits of using the service will also aid in consumer spending because we will be able to appeal to a certain need.
The advice that I was given influenced my number 2 and number 3 response so I tailored it based on the feedback I was given. One of my classmates wanted to know more about the process and how the business was going to work so I expanded on that more in my response. I also gave a better description and detail about the type of customer that my business would appeal to. Making it more clear and showing how the elements flow well together.
2. The customer is going to be able to get a wide array of snacks and any choice of snack from their local gas station that they are not usually offered on campus. The customer will be able to use an app where they can choose their favorite snack and someone in the surrounding area will deliver that snack. You can almost refer to it as an uber for your favorite snacks. Delivery drivers and vehicles will differ depending on location in particular requests made near campus would be delivered via scooter most often because of the frequent scooter driver and proximity of local gas stations compared to areas outside of campus in which most drivers would own a vehicle.
3. This product is being primarily offered to the University of Florida student body and others living in close proximity to the university. Customers will usually be college students that are usually very busy during the day and who tend to not have enough time on their hands. Whether it be studying or clubs, time is limited throughout the day that you really cant afford to take a snack trip but really want to. These customers appreciate the element of convenience and diversity within snacks. This will also most likely be students who do not own vehicles and or do not simply want to take the trip.
4.My customers care because time is money in the college world. With 24 hours not being enough time in the day for most college students this will help them save an average of 30 mins and also keeps them from having to physically drive and break the activity that they were currently doing.(Previous response)
5.Something that sets this apart is that this is an idea that is catered to the busy college student with not enough hours in the day. This will also offer a large variety which many others do not. Another thing that sets this apart is the fact that there is no contemplation on whether the snack is worth buying or not because they are snacks that the customer has already had. Working as a 3rd party in the business makes it easier for the business to effectively deliver what the customer expects(Previous Response)
I think that all these elements fit well together because they appeal specifically to a market that can be catered to with this business. I think that all these aspects make it a more likely for someone to consume the product. Being able to efficiently market the benefits of using the service will also aid in consumer spending because we will be able to appeal to a certain need.
The advice that I was given influenced my number 2 and number 3 response so I tailored it based on the feedback I was given. One of my classmates wanted to know more about the process and how the business was going to work so I expanded on that more in my response. I also gave a better description and detail about the type of customer that my business would appeal to. Making it more clear and showing how the elements flow well together.
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