Week 11 Reading Reflection

This week's reading connected innovation and strategy together in business explorations. The main thing that interested me the most during this week's reading is how innovation strategies are driven by the business competition. Something else that I thought was interesting is the fact that many business innovations fail because of a lack to execute strategy. Many companies have great ideas but they do not put enough effort to make other aware of their newest idea. The author did a really good job explaining how much innovation and execution go hand in hand and also providing good examples from corporations made it easier to understand. I would ask the author who and what determines a successful innovation strategy? I thin that this week's reading made it clear that you can have great idea but if there is no one there who knows about it then it is useless.