Week 9 Reading Reflection

This weeks's reading was very interesting to me because I am currently a marketing student and many if the things that were talked about were also discussed in my marketing class. What really surprised me the most throughout the reading is how hand in hand that entrepreneurship and marketing go when it comes to starting a business. Marketing plays a key role in whether or not a business will fail or not. Some of the things in the text such as the Internet and potential market were things that influence the prosperity of a business. Since most of the things I read about I already knew previously nothing was really confusing. If I could ask the author two question I would ask what is the best point of emphasis in the beginning stage of a business, marketing or entrepreneurship and I would also ask what separates a CMO from a CEO?