Week 11 Reading Reflection

This week's reading connected innovation and strategy together in business explorations. The main thing that interested me the most during this week's reading is how innovation strategies are driven by the business competition. Something else that I thought was interesting is the fact that many business innovations fail because of a lack to execute strategy. Many companies have great ideas but they do not put enough effort to make other aware of their newest idea. The author did a really good job explaining how much innovation and execution go hand in hand and also providing good examples from corporations made it easier to understand. I would ask the author who and what determines a successful innovation strategy? I thin that this week's reading made it clear that you can have great idea but if there is no one there who knows about it then it is useless.

Amazon Whisperer

• The revenue drivers that will be apart of my business would come from the delivery free and also a discounted price for bulk purchases while selling at normal price. Sooner I plan to add ads to the app to generate revenue from local business around Gainesville. These are the main sources of revenue for my business.
• Since this service is specifically for snack delivery I think that the next product that could be offered to my customers would be school accessories such as headphones, chargers or a cube. Essentially an iPhone kit that can be rented for an extra dollar or bought for an extra five dollars.
• The goal of my service is to be the go to place for the busy college student that does not have enough time in the day. When things are going wrong or they don't have enough time to leave and eat or do not have a charger our service is there. It adds value to the service by allowing customers to feel a sense of support from this business. 
• The product that I will offer next is below and even though my service is mostly from other convenience stores around the area it would make a good addition.

Some of the customer reviews from the product said that the item was not delivered in the quality that was explained. Some of the cords and earphones were dirty so in order to adjust that we would make sure that all the things that we offer in the product are up to the standards of the customer.

My Unfair Advantage

1. Large network of diverse people known

• Will allow word to spread faster because of the different outlets of support available. An advantage that proves successful for any good business. 

2. Entertainment company to help sponsor business

• Can gain financial support from entertainment business.

3. Marketing educated

• Will help when it comes to ideas for raising awareness about the service.

4. Multiple college students with scooters

• Large employee basis can help the business strive in the future. 

5. Prime location for a similar target market

• The location of the business is surrounded by the target market for the service.

6. The service being offered itself

• There is no other service like this so once entered into the market it will be different and unique from others. A service that no one has seen before will really help distinguish it from others. 

7. Convenience

• The amount of convenience that this service will offer will prove to be one of the most beneficial aspects of the company itself. 

8. Perseverance

• The ability to keep growing and keep pursuing the best for the business no matter what obstacles may be thrown my way. 

9. Customer tailored

• The service is all about the customer and what the customer wants so there are endless decisions that makes the service more appealing than others. Also, this is the first time where you are not given a set inventory of snacks that you have to choose from.

10. Inexpensive

• The service price will be very cost- efficient which is one thing that will really attract the target market because of the quality of the service and what is being asked in return for compensation. 

I think that the most important resource that I have is the fact that the service will be customer-tailored. The ability for the customer to use a service that gives them options that they wold not be able to receive anywhere else will cause the most traffic generation. I think that this will in the beginning stage cause the most traffic generation to the service