Amazon Whisperer

• The revenue drivers that will be apart of my business would come from the delivery free and also a discounted price for bulk purchases while selling at normal price. Sooner I plan to add ads to the app to generate revenue from local business around Gainesville. These are the main sources of revenue for my business.
• Since this service is specifically for snack delivery I think that the next product that could be offered to my customers would be school accessories such as headphones, chargers or a cube. Essentially an iPhone kit that can be rented for an extra dollar or bought for an extra five dollars.
• The goal of my service is to be the go to place for the busy college student that does not have enough time in the day. When things are going wrong or they don't have enough time to leave and eat or do not have a charger our service is there. It adds value to the service by allowing customers to feel a sense of support from this business. 
• The product that I will offer next is below and even though my service is mostly from other convenience stores around the area it would make a good addition.

Some of the customer reviews from the product said that the item was not delivered in the quality that was explained. Some of the cords and earphones were dirty so in order to adjust that we would make sure that all the things that we offer in the product are up to the standards of the customer.

My Unfair Advantage

1. Large network of diverse people known

• Will allow word to spread faster because of the different outlets of support available. An advantage that proves successful for any good business. 

2. Entertainment company to help sponsor business

• Can gain financial support from entertainment business.

3. Marketing educated

• Will help when it comes to ideas for raising awareness about the service.

4. Multiple college students with scooters

• Large employee basis can help the business strive in the future. 

5. Prime location for a similar target market

• The location of the business is surrounded by the target market for the service.

6. The service being offered itself

• There is no other service like this so once entered into the market it will be different and unique from others. A service that no one has seen before will really help distinguish it from others. 

7. Convenience

• The amount of convenience that this service will offer will prove to be one of the most beneficial aspects of the company itself. 

8. Perseverance

• The ability to keep growing and keep pursuing the best for the business no matter what obstacles may be thrown my way. 

9. Customer tailored

• The service is all about the customer and what the customer wants so there are endless decisions that makes the service more appealing than others. Also, this is the first time where you are not given a set inventory of snacks that you have to choose from.

10. Inexpensive

• The service price will be very cost- efficient which is one thing that will really attract the target market because of the quality of the service and what is being asked in return for compensation. 

I think that the most important resource that I have is the fact that the service will be customer-tailored. The ability for the customer to use a service that gives them options that they wold not be able to receive anywhere else will cause the most traffic generation. I think that this will in the beginning stage cause the most traffic generation to the service

Elevator Pitch No. 3

Some of the advice that I took from the last elevator pitch is to focus more on the service and what it has to offer. The main thing is I changed my focus in this pitch more on why you need the service and discussed that more than the steps you have to take to use the service. The main thing is getting people to my app and that is the focus because once the app is downloaded on the phone all else will be self-explanatory. Tap&Snack is filling a need that many people do not think about on a day to day basis and that is the amount of time out of their day they use to obtain food and snacks. I think that by the end of the semester my service my pith will be fully developed.  

Week 9 Reading Reflection

This weeks's reading was very interesting to me because I am currently a marketing student and many if the things that were talked about were also discussed in my marketing class. What really surprised me the most throughout the reading is how hand in hand that entrepreneurship and marketing go when it comes to starting a business. Marketing plays a key role in whether or not a business will fail or not. Some of the things in the text such as the Internet and potential market were things that influence the prosperity of a business. Since most of the things I read about I already knew previously nothing was really confusing. If I could ask the author two question I would ask what is the best point of emphasis in the beginning stage of a business, marketing or entrepreneurship and I would also ask what separates a CMO from a CEO?

Idea Napkin No.2

1.Something that I love is learning about people and what makes them do what they do. I think that is one reason why I went into marketing because in addition to that I like to know what certain things that people see that cause them to take actions. I'm experienced with marketing. promotion and lastly just being personable. I strive to satisfy the needs of others that rely on me or certain things. I see this business plan being something that I can manage while still pursuing my career I want to be able to give back to the University of Florida.(Previous response)

2. The customer is going to be able to get a wide array of snacks and any choice of snack from their local gas station that they are not usually offered on campus. The customer will be able to use an app where they can choose their favorite snack and someone in the surrounding area will deliver that snack. You can almost refer to it as an uber for your favorite snacks. Delivery drivers and vehicles will differ depending on location in particular requests made near campus would be delivered via scooter most often because of the frequent scooter driver and proximity of local gas stations compared to areas outside of campus in which most drivers would own a vehicle.

3. This product is being primarily offered to the University of Florida student body and others living in close proximity to the university. Customers will usually be college students that are usually very busy during the day and who tend to not have enough time on their hands. Whether it be studying or clubs, time is limited throughout the day that you really cant afford to take a snack trip but really want to. These customers appreciate the element of convenience and diversity within snacks. This will also most likely be students who do not own vehicles and or do not simply want to take the trip. 

4.My customers care because time is money in the college world. With 24 hours not being enough time in the day for most college students this will help them save an average of 30 mins and also keeps them from having to physically drive and break the activity that they were currently doing.(Previous response)

5.Something that sets this apart is that this is an idea that is catered to the busy college student with not enough hours in the day. This will also offer a large variety which many others do not. Another thing that sets this apart is the fact that there is no contemplation on whether the snack is worth buying or not because they are snacks that the customer has already had. Working as a 3rd party in the business makes it easier for the business to effectively deliver what the customer expects(Previous Response)

I think that all these elements fit well together because they appeal specifically to a market that can be catered to with this business. I think that all these aspects make it a more likely for someone to consume the product. Being able to efficiently market the benefits of using the service will also aid in consumer spending because we will be able to appeal to a certain need.

The advice that I was given influenced my number 2 and number 3 response so I tailored it based on the feedback I was given. One of my classmates wanted to know more about the process and how the business was going to work so I expanded on that more in my response. I also gave a better description and detail about the type of customer that my business would appeal to. Making it more clear and showing how the elements flow well together.

Week 8 Reading Reflection

This chapter was really informative about a lot of the things that we do not learn about before and sometimes even after attending college. Everything in this chapter was pretty interesting to me since I do not know much about the financial side of starting a business. Some of the things the author talked about was debit vs equity financing and also he discussed some of the five steps involved when trying to take out a loan from the bank. How you receive capital from a business is really an issue you have to think a lot about because it could make or break your business. In the text the author also discussed how some financing requires you to give up part of your ownership as well over a company. There are a lot of logistics involved when it comes to financing a business and the author was really clear about the differences and options that business owners have.

Half-way Reflection

This course has been very influential on my thoughts and theories about entrepreneurship and has changed the ways I look at this practice. In order to keep up with this course I had to develop organizational skills and time management. In order to be successful you have to be able to develop the mindset of an entrepreneur which involves being able to handle multiple things at one time and being able to get things done in tough situations. This course had a lot of assignments and at one point I missed three assignments in a row and I was falling behind and was about to give up on the course all together. I realized that I couldn't give up and that I needed to keep going and to complete this course or I was not going to be satisfied with myself. I would advise student who take this class to one, do the assignments early. Assignments that do not require a lot of time like the comments and certain blog posts you should go ahead and get out the way early. The assignments can start to build up if you do not keep up with them so it is a good thing to stay ahead and be on time. Also, you have to know that you have to get things done no matter what you have to be able to persevere no matter how much the assignment asks. Stay up to date with your assignments and do the extra credit and the class will go smoothly. The mos important thing to remember is to not stress out when things get tough be calm and do what you can and if you miss an assignment or too make up for it when you can.