Week 7 Reading Reflection

This week's reading about market segmentation was a reading that I could really understand and relate to because it is currently what we are also discussing in my marketing class. I think that market segmentation is very beneficial to some companies in helping them to understand their target customer and exactly what they are looking for in a product. Being able to understand the lifestyle and values of your potential market can really help when you are trying to reach them directly. I also agree with the author though that all these things are essential in market segmentation but they are not always successful and they are not the only thing that you should focus on. I feel like this is where the 80/20 rule will come in and that is focusing on the consumer that are continually consuming your product and research their values and lifestyles. If I could ask the author two questions I would ask "How is it that corporations successfully sell a product made for one specific market and reach multiple segments and also what is the most effective way to learn your market?